Top 10 Reasons to Use Animated Explainer Videos for Corporate Presentations

Top 10 Reasons to Use Animated Explainer Videos for Corporate Presentations


Want to give new life to the same old corporate presentations? If you find it difficult to keep your audience interested in the data you show, visuals can do the trick. Videos reduce boredom, whilst invoking interest from the deepest levels of the human mind. Animated Explainer videos take it a step further by turning even the most complex of information into easily consumable bits. As such, they are a sure-shot way of pulling the audience to your ideas and keeping them hooked.


Here are the top ten reasons why they work amazingly well for corporate presentations.


  1. Time-Saving

Most of us do not have a lot of time to sift through trivial details during a presentation, let alone after it. Animated explainer videos can demonstrate details in a few minutes that would otherwise take hours. In a world where time is essentially money, this comes in handy.

The audience gets your message without having to read through long text or taking your word for it.

  1. Resourceful

With videos, you can say more in less. With more data and slides, it is common for valuable points to get lost within the text, even after the presenter emphasizes on them. On the other hand, it is easier to emphasize on important variables with animated videos, making sure they do not get overshadowed by an overload of content. Overall, animated videos pack a bigger punch, and that too, with great style!

  1. Engaging

Videos make up over 80% of the total data shared on the internet every day and there is a good reason behind this statistic! While stationary content like pictures and text may be traditionally popular, moving visuals do a better job at catching the attention.

Videos kill boredom and take the least amount of effort to get the intended information across. Animated videos are fun to watch and when done well, turn seemingly uninteresting numbers into stunning stories.

  1. Subconscious Connect

Human brain tends to discard a significant amount of information in the long run, only to retain that which creates a strong emotional bond.

In today’s world of information overload, it pays to have content that stays longer and has the same, or even more impact than the last time. By packing a lot of info in an entertaining, unobtrusive, and easy-to-understand format, animated explainer videos are more enjoyable and less exhaustive to consume for your audience, which can help drive more sales and opt-ins.

  1. Economical

Contrary to popular belief, animated videos are quite cost-effective. If you are pitching a product or service to potential buyers, the same video can be used multiple times, regardless of the audience type.

With the deeper connection that animated explainer videos make with the viewers, there is an additional advantage of closing more sales, which more than covers their costs.

  1. Make Things Easier

Abstract ideas that cannot otherwise be conveyed the best with text, photos, or even videos, can easily be depicted through animation.

Intangible concepts like the mechanism behind cryptocurrencies, mathematical theories, or psychological principles that are quite hard to represent on paper can easily be shown through animations.

  1. Goal-Oriented

Animated videos can become marketing, sales, or support-oriented very easily. For instance, you can use them to boost sales or enhance customer support within presentations.

While textual content can still be vague, videos can send the message exactly the way you want. No matter what the intent, animated videos can get the job done with staggering precision, leaving nothing to the imagination of viewers.

  1. Investor Pitches

Garnering attention from investors is not an easy task. Videos can save the day with ‘hooks’ that leave the audience expecting more. Science suggests that the first few seconds of any meeting or presentation are crucial, and this is where videos can take the lead. By capturing the first 10 seconds of your investor pitches through powerful animated videos, you can rest assured that they would be tuned in for the rest of the presentation.

Animated explainer videos promote clear, concise, and powerful message sharing. If you include these in pitches to raise capital for your brand, they are far more likely to get the job done than just some words on a PowerPoint slide

  1. Branding

Using animated explainer videos for your corporate presentation can not only help you convey your ideas better but also emphasize your brand’s personality, style, and character. An animated explainer video that includes your brand colors, company logo, and “voiceover” reflecting your brand’s voice and tone can go miles ahead in reinforcing your image in the eyes of your audience.

  1. Unlimited Creativity

There is practically no limit with animated videos! While other video forms may need death-defying stunts, props, or exotic locations and still have to be under the confines of physics, this is not the case with animations. You can have a whole new world of visuals according to your choosing, without worrying about logical reasoning or the laws of physics – you are only limited by your creativity. From macroscopic things like galaxies and stars to the inner workings of an atom, there is nothing you can not represent with an animated video.


Want to leverage the potential of animations for your corporate presentations? Motion Edits is the leader in creating high-performance animated explainer videos that stand out. Our custom explainer videos can get your core message across, without any fuss. Click here to get in touch with our team.

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