The world has gone digital, and businesses have followed. When 88% of marketers claim that video marketing brings in positive ROI and 92% are vouching for it as the most important strategy, you know video is a clincher.
The 2021 forecast says that an average person would consume 100 minutes of video per day. The demand for quality video content is only going to rise. As video creators, whether you are a cinematographer or videographer, or director, you are looking to streamline your creative process to allow greater content to be distributed faster.
But just uploading a video won’t do the trick. It has to be a splendidly produced video that:
- cuts through the solid competition
- catches the attention of the target audience
- and, compels them to stay
So, how do you check all the boxes? Simple, you hire the best professional corporate video editing company which will handle all of your editing for you. A team of experts, animators, and motion artists with superior video editing skills gives an edge to videos that impact the market.
Do you need a video editing service at all?
Of course, you can find a video editing software list, plug a video editing software free of cost, and take your pick of the templates and filters, but you won’t be able to create a video that can grab eyeballs. YouTube has 500 hours of video uploaded every minute. You have to be sure your video doesn’t end up on the fringes.
Not only B2C, but increasingly B2B sales leads and decision-making process are converted via videos. You have to meet these expectations and win the race too. There are many requirements from a video, professional information, entertaining content, a hook for a targeted audience, etc
A 2-minute video might need a minimum of 5 hours to edit, imagine the work that goes into it. The time and effort required to learn all the details, nuances, and specificities of a video editing software may be better utilized somewhere else. The talent of filmmakers lies in the recording process, their passion is in arranging the video’s aesthetics. Don’t waste this time on editing! Rather film some more and take up newer projects with shorter deadlines.
From trimming segments to re-sequencing clips, adding transitions, and other effects, a video editing company is the right place to outsource all your post-production work.
What does a video editing agency do?
A video editing agency offers nuanced and cutting-edge video editing services that are tailor-made for corporates. With the masterful use of VFX and other techniques such as tracking, keying, lower thirds, motion edits, and animation, they can breathe life into boring charts, graphs, and maps. This can elevate the brand image of a corporate and also impress its viewers.
It starts from a pre-production story stage that synchronizes all footage and expectations to the second rough stage where the professional stage is added, and then to the final stage where all the fine-tuning is done. Corporate video editing services have a host of technical and brain-storming cuts, edits, and additions.
Did you know that the magic duration of hooking a viewer is the first 7 seconds? A professionally edited, energetic video flows seamlessly, makes complete sense to viewers, and is worth every penny of a professional editing process. The beauty of the process lies in the combination of technical aspects and creativity.
How to choose the best corporate video editing company?
Corporates require the best services to cut through the competition. Apart from the wide range of professional skills, knowledge of certain critical requirements about video editing can help make the right decision.
Knowledge of what works
Corporate videos have their own rules about scripting and storyboarding so that the focus is on the core message. The right video editors will know the exact audio editing, video compositing, video summary, color correction, video stabilization, etc. to highlight the company’s achievements, USPs, network, and locations among other things.
Professionalism and sound technical skills
Corporate video projects need high technical standards, better than network television, at times. Specific software and stylistic choices and a trained teams are the foundational requirements for perfection in sound and visual quality.
Stars in the portfolio
Samples always make the choice easier, successful samples are a surefire way to lock in your choices. The quality of their previous work will also allow you to decide if a video editing company will do justice to your project. Make sure that their style is in tune with your footage, concepts, and the overall business idea of your client.
Understand their range
It is essential for a video editing agency to have the perfect potential for delivering the best. These include a sufficient budget for the project, the complete and competent team that dabbles in all alternates, for instance, animated corporate videos. They should also have an exact understanding of the target demographic.
Corporate video editing includes animations, complex multi-layered motion graphics, and text information. A seamless warp and weft of audio, image, and words. Video editing professionals with rich industry-specific experience. Latest and advanced video editing tools and technologies to provide transformative results.
Highly responsive communication
Corporate projects should include regular sign-offs so that the project stays on track without any future wastage of manhours. The best video editing service companies always attach great importance to being highly responsive to the corporate client’s needs. Open communication means that they striving to excel in their translation of your idea through the video.
Delivering with integrity
The editing timeline is sacred. Businesses hinge a lot on timed launches. Also, a flexible and transparent pricing structure should be in place. And finally, complete data security with confidentiality clauses, service level agreements, and stringent data security measures. A professional and competent company will honor these essential milestones.
A corporate video is an extension of the existing company brand. A corporate video editing touch masterpieces graphics, footage, and audio to cue the right dose at the right time. Today’s customer is spoilt for choices and one negative aspect can ruin a video in seconds. Professional corporate video editing requires precision to inspire imagination and fulfill the marketing goals it sets out to achieve.
More videos are being watched every day and every hour. If your end-goal is to ensure your clients’ videos get an edge over their competitors, hire a corporate video editing service and watch the magic unfurl.