Let’s face it. Video is the uncrowned king when it comes to content engagement. Whether consumers are searching for products, reviewing them, learning how to use them, or troubleshooting or recommending them, everybody prefers video.
Millions of videos are uploaded and shared on the internet every day. But, how many of them are making a mark? Only those which have amazing content and sleek editing. Amateur or videos without finishing touches look good in blooper reels only.
What happens in post-production?
The answer is magic. Magic happens in post-production. Ask any DOP, cinematographer, videographer, or video production company what they have without the post-production process? Just a bunch of raw footage that hardly tells a story, in short, not a finished product at all!
We are talking about editing and piecing together individual shots, visual, special effects, animation, color-correction, grading, adding in audio, including music, voiceovers, and sound effects. It is only after post-production that a video tells a story.
Why outsource post-production when DIY can work?
Of course, DIY can work, but the question is should it work? There are many delicate and defined stages in post-production processes. Depending on the project specifications, these may vary, but generally, all post-production processes have broadly four essential steps.
Editing footage:
Piecing together the raw footage shots so that the story begins to take shape. Expert video editors painstakingly go through every shot to use the best footage and arrange them in proper sequences. It has its rough draft stages, also known as assembly edit, that are put through additional modifications and picture lock until the final version is crafted.
Adding and editing audio:
Adding sound to the video is not limited to incorporating background music, soundtrack, and sound effects. There is also a substantial amount of sound editing in the form of eliminating background noise, dialogue piecing, etc. Besides, there is sound mixing where the overall audio levels are adjusted. A lot of work and time is invested in achieving the right blend of sound and imagery in the video, including adding SFX that so often given an immersive experience.
Visual effects:
This is the most exciting part of video post-production and also the part that requires a lot of skill. Adding effects designed by computer-generated visuals is an integral part of videos these days. It can be as simple as adding backgrounds or complex 3D objects blended in live visuals. From texts in the lower thirds to transitions, a lot happens at this stage to increase your video’s potential.
Color correction and grading:
This is an integral part of the post-production process, where editors work on clip-by-clip adjustment of color. Color correction fixes exposure problems, white balance issues, and evens the Blacks & Whites. Color grading is vital to maintain consistency and also to establish the mood you are trying to achieve for your movie. Often, editors execute this process in keeping with the cinematographer’s vision.
Outsourcing video editing adds a lot of value as post-production companies hire resources for all aspects of editing. You can be an expert editor, but might not have the skills needed to grade your footage or you might not have the skills to composite a 3d element. You get the point!
Outsourced post-production comes heavily armed
The most compelling reason why you should outsource video post-production is software expertise. Professional video editing teams have professional training in post-production software and are proficient in working with high-end tools.
A simple documentary editing may need to go through multiple pipelines in the production process. Each pipeline may need different software to achieve what is required. Like Editing can be done in Premiere, for grading industry-standard software is Resolve, yet for 3d some companies may use Blender or Maya and finally for compositing Nuke or Fusion. It is impossible to master all this software by 1 person alone. So, an investment of time to learn and master multiple software is the time you could have used profitably elsewhere. Like generating some more new content!
Outsourcing post-production to a pro is not only smart, but it’s also economical. Professional-grade software costs money, and there is mastering it. Second, there is workflow efficiency when a dedicated and skilled team is getting the work done. Faster turn-outs, better quality, more quantity—they all make sound business sense.
Finally, there’s optimum value. An outsourced production company worth its salt, like Motion Edits, will put all your assets to good use by reusing and recycling them into dozens of other deliverables. This means using cut shots and scenes to create valuable materials like behind-the-scenes clips, bumper ads, website displays, promo ads for social media, and so on.
When you outsource to video editing experts like Motion Edits, there is no shortage of ideas.
Outsource it to us because…
At Motion Edits, we understand how critical post-production is for your video. For all your cinematographers and videographers out there, we can be your trusted aide that takes over all the work once you are done with shooting.
Our team of experienced editors has the magic wand to transform your footage to a video that will attract engagement. What’s more, we can nail your video post-production needs with additional content creation in Motion Graphics, 3D animation, AR, VR, and Mixed Reality.
Our editing process ensures to elevate your video to its full potential. With us, your videos can become powerful content that truly resonates with your audience.
Talk to us to find out how the specialists at Motion Edits can help!
