COVID-19 has transformed the world in many ways, one of them is how we do our jobs and collaborate with teammates. Even before the pandemic hit us, managing a team wasn’t really easy. But now, with a majority of people working from their homes, the reality of managing a distributed workforce has been throwing a whole set of challenges in front of businesses, more than ever.
Employee engagement is one area where many businesses are struggling hard. How to communicate effectively with remote employees? How to ensure they are still as productive as they were in the office? How to get team collaboration going efficiently? How to disseminate information in ways that are impactful?
One look at available stats will tell you that companies routinely miss the mark when it comes to engaging their employees. Disengaged employees cost American companies more than $5 million every year — a cost that can be avoided by taking steps to empower their staff and creating a positive work culture.
The explainer video has the answer
Luckily, there’s one way to tackle many of these questions: Visual communication. This is where the power of 2D explainer videos is fully unleashed.
These videos elevate your employee communication efforts, helping you deliver information in a fun and engaging manner. Their easy-to-consume format allows you to communicate a vast amount of information without overwhelming your employees with information overload.
Here are the top ways in which 2D explainer videos boost your employee education and engagement efforts.
Explainer videos take the monotony out of training
Animated explainer videos take the cake when it comes to making things fun and interesting. People love watching videos and will often sit through the training sessions when it’s done through videos that break down the information into easy-to-digest bits. This also helps to retain the attention of the viewers without letting boredom creep in. Think of a character animation video that flows in the form of a story. Or, maybe an infographic animation explainer video that packs a lot of data and is delivered through easily understood, graphical illustrations.
Compare these to text-based messaging and it’s not hard to see why even the best PowerPoint presentation in the world might pale in comparison. Also, studies have shown that the human brain is wired to retain 95% of what they have “seen” rather than what they “read.” So, that adds to the effectiveness of training via videos.
Keep things short and sweet
When working from home, distractions are a dime a dozen. Because of this, it’s important to make sure your messages hit the nail as soon as possible. Explainer videos are almost built for this purpose. They are short, to-the-point, and are best used to get your point across in less than 60 seconds.
You can play around with shorter modules or combine many short videos to form one master video that your remote employees can watch at their own pace.
Allow employees to learn on-demand
Video-based learning offers an edge over traditional, text-based training due to its asynchronous nature. In other words, it lets your remote teams watch and learn from the videos anytime, anywhere. This level of flexibility allows them to stay informed and productive.
Employers that use video to this effect send out a signal that they value their employees’ time and are willing to give them what’s needed to perform better at their job. When employees feel they are not being dictated to, it helps them connect better and foster a more engaged workforce.
You can add interactive elements to your videos
When you merge the emotive appeal of explainer videos with the high-engagement factor of interaction, it results in the type of content that can keep your employees hooked till the end. Not just that, you can encourage them to put what they have learned to practice, which can help them remember and retain info much better, in a more hands-on way.
For example, by adding a quiz or a Q&A at the end of whiteboard animation, you can, to some extent, simulate the experience of face-to-face training. That way your viewers are not mute spectators but active participants.
Make your employee communication more expressive
An explainer video is miles ahead of long threads of email or texts when it comes to how well they can express and articulate your ideas and messages. With the help of colors, graphics, and other visual elements, these videos deliver what the sender intends to convey clearly and in a way that’s more appreciated by the audience.
Remote but fully engaged
Your team may be dispersed across the globe, but what gets to the heart of employee experience is how, as an employer, you’re enabling and empowering your staff to be productive and efficient.
With the right tools such as explainer videos at your disposal, you can bring your team together and inspire, inform, and engage them. Depending on your narrative and needs, you can choose from various types of explainer videos — animated videos with interesting characters and meaningful stories, screencast videos that utilize actual screen recordings, live classroom-style whiteboard videos, motion graphics videos, and so on.
Are you interested to create 2D explainer videos for your remote teams? We can craft videos that will strike a chord with your WFH employees. Get in touch with us to know more.